Does the ad attract interest?
Link clicks ÷ impressions × 100. Different from CTR for all clicks.
LEAD GENERATION CAMPAIGNS
Good at your work.
Not enough enquiries?
We create and manage Facebook and Instagram campaigns so interested people can ask about your service.
- A strategy for your service and area
- Campaign preparation and management
- A form to collect enquiries
- Review and adjustments using lead feedback
We do not guarantee sales. Outcomes depend on the offer, location, investment and sales response.
UNDERSTAND YOUR INVESTMENT
More than clicks.
Understand the opportunities.
Meta Ads shows what happens to your ads. Your CRM records what happens to the people who enquire. Together they help you review the journey to a sale.
OFFICIAL INTERFACE REFERENCE
This is the Meta Ads Manager mobile app.
You can review campaigns, spend and cost per result. The image is published by Meta in its official app listing; its figures are Meta’s sample data, not AMALPIK results. The desktop layout and available columns may differ.
See how to read the panel belowEnlarge the official image
Low-cost illustrative scenario. These figures are arithmetic inputs, not prices charged by Meta, verified results or a forecast. Actual costs and sales may be substantially different.
Campaign view · Educational exampleSimplified recreation, not a Meta screenshot
01 · Campaign: objective02 · Ad set: audience and delivery03 · Ad: message and creative
| Campaign | Spend | Impressions | Link clicks | Leads | CPL |
|---|---|---|---|---|---|
| Services · Hypothetical example | €150 | 30,000 | 600 | 50 | €3.00 |
This teaching diagram illustrates the levels and columns we review, using invented figures. These are not AMALPIK results or a forecast.
What does a click cost?
Ad spend ÷ link clicks. A cheap click may never become an enquiry.
What does visibility cost?
Ad spend ÷ impressions × 1,000. Impressions are not unique people.
What does a lead cost?
Ad spend ÷ leads. Then check whether those leads are relevant.
What does a qualified lead cost?
Ad spend ÷ leads meeting your criteria, recorded in the CRM.
What does acquiring a sale cost?
(Entered ad spend + management) ÷ sales. Include other sales costs for a complete acquisition cost.
Change the figures and explore the metrics
Use the same period for every input. Management is entered separately; Meta does not include it in ad spend.
30,000Impressions
600Link clicks
50Leads
25Qualified
10Sales
Conceptual funnel: these figures are not expected rates or individual tracking of each impression. Compare all leads with qualified leads and recorded sales.
What is a CRM?
Your contact and follow-up record: who enquired, what they need, who is handling it and what happens next. It can start with an organised spreadsheet; it is not a Meta metric.
NewContactedBooked / proposalAttended / no-showWon / closed
START WITH CONTROL
Validate first. Then decide whether to increase spend.
- Define the test
One priority service, an area and a clear offer. Agree a spending limit and what counts as a qualified lead.
- Review the full journey
Review the ad, enquiries, response and sales. A high CTR cannot compensate for unsuitable leads or a late response.
- Increase with evidence
If leads are suitable, you can handle them and costs fit your margins, consider a gradual increase. Otherwise, review the bottleneck.
€3/day is about €90 over 30 days; €150 averages €5/day over 30 days. The initial €500 package includes €350 management and €150 ad spend. A low budget limits the speed of learning and does not guarantee daily leads. We do not increase spending just because Meta suggests it or apply a universal percentage.
Official definitions and guidance: Meta glossary · CPC · Learning phase
DOES THIS SOUND FAMILIAR?
Five different problems.
Five practical approaches.
Illustrative scenarios to explain the service. Not testimonials or promised outcomes.
ILLUSTRATIVE CASE01 / 05
Full renovations
You send quotes. They only reply to ask for a lower price.
A renovation business spends evenings measuring homes and preparing estimates. Too many enquiries have no clear scope or realistic investment in mind.
HOW WE WOULD APPROACH IT
- 01Project scope
- 02Investment range
- 03Informed site visit
Explore the solution and questions +
What we would propose
Focus the campaign on the projects you want. Ask about location, property, scope and indicative investment before arranging a visit.
You may be wondering
I paid for ads before and only got time-wasters.
We would review the ad, qualification questions and follow-up. No form can remove every unsuitable enquiry.
Do you guarantee signed projects?
No. We work on lead generation and review opportunities. Closing also depends on your offer, quote and sales response.
Hypothetical scenario. Not a review or a real client result.
Discuss a similar situationILLUSTRATIVE CASE02 / 05
Personal training
Your posts get likes, but your calendar still has gaps.
A trainer relies on referrals. When several clients finish at once, finding replacements starts from scratch.
HOW WE WOULD APPROACH IT
- 01Clear programme
- 02Suitable schedule
- 03First conversation
Explore the solution and questions +
What we would propose
Promote a defined programme, its format and intended audience. Ask about availability and the commitment the person is looking for.
You may be wondering
My budget is too small to compete.
Start with one offer and a focused area. If the budget cannot support a useful test, we would explain that before launch.
I do not want people who only want a free session.
The ad should explain the paid service and its conditions, without using an unrelated freebie as the main attraction.
Hypothetical scenario. Not a review or a real client result.
Discuss a similar situationILLUSTRATIVE CASE03 / 05
Corporate catering
One month is full. The next has no confirmed events.
A caterer needs to plan food and staff, but requests arrive late and often lack a date or guest count.
HOW WE WOULD APPROACH IT
- 01Event type
- 02Date and guests
- 03Feasible proposal
Explore the solution and questions +
What we would propose
Focus on event formats you can fulfil. Collect date, location and guest count before the team checks capacity and prepares a quote.
You may be wondering
I only need bookings for certain dates.
Reflect real availability in the offer and review the campaign when it changes.
I do not want to sell through discounts.
Explain menus, organisation and what the service includes. The offer does not have to depend on a discount.
Hypothetical scenario. Not a review or a real client result.
Discuss a similar situationILLUSTRATIVE CASE04 / 05
Electrical services
People call, but for jobs you do not want.
An electrician wants planned installations and maintenance, but receives small emergency jobs outside the service area.
HOW WE WOULD APPROACH IT
- 01Priority job
- 02Service area
- 03Relevant enquiry
Explore the solution and questions +
What we would propose
Separate priority services from jobs you do not handle. State the area, installation type and approximate timing.
You may be wondering
I prefer a few good leads to lots of bad ones.
Review fit and commercial opportunities, not just form volume.
I do not want to appear in a video.
We can use your own project photos and a clear explanation. Appearing on camera is optional.
Hypothetical scenario. Not a review or a real client result.
Discuss a similar situationILLUSTRATIVE CASE05 / 05
Specialist plumbing
By the time you call back, they have chosen someone else.
A plumbing specialist combines site work and enquiries. Earlier leads were not always contacted in time.
HOW WE WOULD APPROACH IT
- 01Response capacity
- 02Classified enquiry
- 03Contact and record
Explore the solution and questions +
What we would propose
Agree who responds, when and how outcomes are recorded before increasing lead volume. Communicate the real response time.
You may be wondering
I have no time for another tool.
Start with a simple record and review routine. Additional automation has a separate scope and price.
I want customers from day one.
Early enquiries are possible, but the timing of a sale cannot be guaranteed. Agree what to review during the test.
Hypothetical scenario. Not a review or a real client result.
Discuss a similar situationCase 1 of 5